Who can benefit?
In a context of irreversible change, amid widespread crisis, it has become increasingly necessary for everyone to define and clearly communicate the unique added value they can bring to their customers, employers, investors, partners...
If the approach is not new, it has become more accurate because of the current boom in Internet and Web 2.0 tools that make accessible to many the means of communication formerly reserved to a minority.
The process of Personal Branding is for all who need to showcase their talents in order to develop activities that connect who they are with what they do, whether they be employees, executives, consultants, entrepreneurs, artists or politicians.
It also answers the needs of organizations wishing to permanently enhance the services they provide their collaborators...