“One of the hardest tasks of leadership is to understand that you are not what you are, but what you're perceived to be by others.”Edward L. Flom
 
 

Describing your brand

Once developed, your personal brand must be described. Once the communication strategy has been defined and programmed at the end of the initial process, it is time to produce suitable content for appropriate media, in order to start disseminating your personal brand.

A brand in words

The words to say it

Copywriting Support (French and English), from consultation to finalization. Includes proofreading and adaptation for appropriate media (brochure, newspaper, animated presentation, email, website).

Tailored coaching, depending on the extent and nature of the subject.

A brand in motion

Describing your brand on video

A moving picture is worth more than a thousand words. The new standard of video production allows anyone to express themselves in a format that has become ever more popular with internet users.

Support in video production. From storyboard creation, through script-writing, shooting and editing, to post production for broadcast on the web.

Tailored coaching, depending on the extent and nature of the subject.

An interactive brand

Disseminating your brand on the web

When a simple blog is not sufficient and you want to share more advanced content on the web. The challenge is to differentiate yourself by creating a customized website, not simply to use a prefabricated model.

Support in web production. Every step from establishing a graphic identity to hosting an entire site, including design, html cutting, animation (Flash or JavaScript) and specific developments for interactive modules (forms, databases, CMS, e-commerce).

Tailored coaching, depending on the extent and nature of the subject.